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Arrow Machinery cooperates with the plant meat brand "EXPECTATION"

2022-03-31

Arrow Machinery cooperated with the plant meat brand "EXPECTATION" to complete an angel round of financing with a valuation of several hundred million yuan. The financing funds will be mainly used for investment in production and research, brand upgrading and market promotion.

"EXPECTATION" was established on April 20, 2021. With the support of New Hope Group and Cao Gen Group, it was led by Huiji Food. It is worth noting that Haobashi, a subsidiary of Huiji Food, is the leading brand of leisure soy products in China. It has nearly 20 years of experience in research and development and market development in the field of traditional vegetable protein.

According to reports, [EXPECTATION" is committed to becoming the largest supplier of plant-based meat ingredients in China. It mainly develops plant-based foods, alternative protein foods, and environmentally friendly foods, and promotes a healthy and environmentally friendly lifestyle based on plant-based and alternative protein diets. . At present, "EXPECTATION" has launched 7 series of products, with a total of more than 30 SKU items.

On the production side, the self-owned factory of "EXPECTATION" was officially put into operation in November last year. The first automatic plant for plant meat production in Southwest China is equipped with 4 quick-frozen and prepared food production lines with a daily output of 21 tons, with an annual production capacity of nearly 3,500 tons, forming a closed-loop operation integrating research, production and sales. At present, the factory has been able to realize flexible customized production

Looking forward to the future, the development of plant-based meat will not only be limited to the production of products, but also to promote a plant-based healthy and environmentally friendly lifestyle to promote a better life and become a green concept that is deeply accepted by consumers.

Arrow Machinery would like to wish the "EXPECTATION" to be fully developed and prosperous.

Data reproduced from FBIF

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